Tens of millions of dollars in ecommerce sales. Watch video to learn why this new 2x Formula works so well--even if you are a beginner.
100+ smallerecommerce brands & startups
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With a looming recession, marketing budgets continue to shrink, and consumers have cut spending. The only way to survive is to increase your conversion rates and cart size. Learn how in this cheat sheet.
A 993% conversion lift on Cotopaxi's upsell page. Use this template to get more orders virtually overnight
20% more Revenue Per Session for Virgin Voyages and $3 million+ in a single test. Yes, Sir Richard Branson & JLo’s company came calling.
79% reduction in Cost Per Lead for China Expat Health on mobile.
75% more ecommerce orders for baby formula maker Enfamil in a single A/B test.
Nearly 250% Conversion Rate lift for a supplement company (over three tests).
91% conversion lift for Protalus--and 1,212% growth in the following ten months because they could afford to bid much more on paid traffic.
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“The first test has already produced a 20% lift on mobile. This translates to a couple million dollars in extra revenue ever year”
“They are one of the reasons why we’re exceeding our sales forecast for Office 365 subscriptions by 117%”
“They helped us increase our revenue by 91%. Projected over a year this is worth more than $10 million"
Image Credit: The Guardian
Shortly after JLo invested in Virgin Voyages—and became Chief Entertainment Officer & Godmother to all ships—the company came calling ‘cause they needed help with their conversion rates. See how we got them 20% more revenue and $3 million+ in a single test, in the cheat sheet.
CRO (Conversion Rate Optimization), is the art and science of turning more of your website visitors into customers or leads. It helps you increase sales and reduce your cost of customer acquisition.
Put another way, you generate more sales WITHOUT more traffic or ad spend. The 2x Formula is a proven, fast, and affordable way to do it.
Why It Is Easier Than You Realize to Get Results as Soon as Tomorrow
Devised by a curious ‘mad scientist’ academic in the early years of the internet, the proven CRO method we use is based on real science.
We've since added two key elements that make it much more potent--especially for ecommerce beginners.
The new 2x Formula helps you identify precisely why your site visitors are not converting. The changes you then make are about 2.5x more likely to produce a meaningful conversion lift.
Read the 'Mad Scientist' Story
Back in the early 1990s a young Cambridge University affiliated researcher chanced upon this thing we now know as "the internet“
Although his older peers tried to dissuade him from "wasting precious research time" on it, he found it so fascinating that he could not stop tinkering!
You see, he was a behavioral psychologist and knew about the difficulty of running experiments on real people--formulate a hypothesis, design a physical experiment and then find live respondents.
This took months or years, and even then you might not get a conclusive answer to your research question.
Surely, he wondered, why couldn't this internet thing be used to run lots of 'field experiments' on human behavior?
After formulating your research question, you could simply design many variations of a webpage and send equal amounts of traffic to each one.
And since internet traffic was both a lot cheaper and more plentiful than live respondents, you could run infinitely many experiments!
You could also be more confident in your findings because the sheer volume of traffic guaranteed a high level of statistical significance.
Based on web visitor choices, you could forever settle any question on human behavior. In hours or days, not months
Over the Next 11 Years He Ran 5,108 Experiments and Sent Almost 1 Billion Email Messages...
..laboriously tracking everything. In the process, he made some ground-breaking discoveries--'secret protocols' that endowed split-testing with scientific rigor, ease-of-use, and steroid-like power!
He published his findings hoping to get academic tenure and a higher salary--you see, he'd taken a bride and was about to start a family.
But then something unexpected happened: He broke the internet...
While he just wanted to impress his academic peers, it was the large corporations and internet companies that made a mad dash to his door!
And they arrived in droves--like bees swarming around honey--realizing they could use his work to increase online sales and make more money.
Through Research, He'd Discovered a 'Secret Code' for Increasing Conversion Rates...
Our young researcher then became a reluctant businessman, advising Fortune 500 companies.
While his 'formula' didn't always work, it DRAMATICALLY INCREASED the odds of success for A/B tests.
To date, his clients and students have collectively generated billions of dollars in incremental sales.
How do I know? I am one of them and have used the 'secret formula' to generate tens of millions of dollars in sales for my ecommerce clients. I’ve also simplified his work, for the small ecommerce merchant.
Its all in the cheat sheet below which you can read in less than 10 seconds after you click the ‘buy’ button.
Who Am I and Why Should You Care?
Jasper Kuria
Founder of Capital & Growth
Jasper Kuria is the founder of Capital & Growth. He holds a degree from Yale University and spent 7 years at Microsoft in Product Management and software engineering roles.
In the last few years, his team has generated tens of millions of dollars in sales for clients. He is well known for simplifying complex information.
Jasper Kuria interviewing Microsoft President, Brad Smith, at one of Jasper’s events
Why 87% of A/B tests fail. What we do differently to get a 2.5x better win-rate.
Page 6
Two powerful catalysts you should use in your initial Conversion Rate Optimization analysis. After doing this, the copy literally writes itself!
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The 7-point checklist that reduces your chances of outright failure. You are likely overlooking one of these and losing money as result.
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The #1 reason for high bounce rates and wasted money on paid ads. Here’s the easy fix.
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A rarely asked, counter-intuitive question that we’ve used to make millions of dollars for our clients.
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The real secret to long-term competitive advantage (even if people shamelessly copy your optimized pages)
Page 3
A proven email script I’ve used to land high-end clients e.g. $50 million Headsets.com below.
Page 25
What a terrific email Jasper! I get dozens every day but yours is really good. If someone wrote the copy on this I'd like to employ them* “
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Rapidly Rising Click Costs Mean It’s Harder to Turn a Profit (It's NOT Your Fault!)
Most ecommerce merchants cite high click costs or expensive traffic as their #1 challenge. It is harder than ever to turn a decent profit or grow sales.
Rise in CPC for Google Adwords. The story is the same for Facebook ads and other high quality traffic sources.
2
There Are No Traffic Problems, Just Conversion Ones
When you increase your conversion rate, your effective cost of acquiring a customer goes down.
Say you double your conversion rate and were paying $20 per new customer before, now you'll pay $10.
This allows you to outbid competitors and afford many more traffic sources—and never again say traffic is a problem!
After you have a bit of traffic, conversion is far more important than more traffic. Here’s why…
3
You Need a Proven Way to Run Tests
Most people who try Conversion Rate Optimization give up because of too many failed tests. With our 2x Formula, you'll get a significantly higher win rate and the motivation to keep going.
“Thanks for taking us on as a client. These sessions have been more insightful and valuable than I expected.”
Nana Quagraine
CEO & Founder 54Kibo
Her Shopify store sells African-style interior design accessories.
Most Ecommerce Entrepreneurs Have a 'Passion Product' and Understand their Customers Well
The secret 2x formula then serves as a powerful catalyst for a product the market already wants. Sadly, no amount of marketing gimmickry can help a product with no demand.
Economies of Scale
Sales growth means you can source your product in larger quantities--and at a lower per unit cost.
Example: A client in the supplement business reduced their cost per unit from $22 to $14 while maintaining their $39 price. This increased their gross profit by 90% (from $9 to $17)
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Get Instant AccessTo get 2x more sales (100%) WITHOUT more traffic, you just need a 19% lift at four different points in your funnel. It is 19% (and NOT 25%) because of compounding.
1.19 x 1.19 x 1.19 x 1.19 = 2.01 (100% lift)
By following our research-driven method, most anyone can get a 19% lift!
The cumulative effect of getting a 19% Conversion Rate lift at 4 points in your customer acquisition funnel. It leads to 100% more sales (2x).
Before we call a win, every one of our tests must exceed 95%+ statistical significance. The example above shows an Optimizely test that got 37% lift at 99% statistical significance, for a brand doing $3.3 million at the time—more than $1 million for this test alone!
High-Converting Custom Headlines
with GPTMagic™
Simply re-writing your headlines is the fastest way to increase conversion rates.
Our software will generate 10 candidate headlines based on your site content and 173+ of our money-making tests.
One of our consultants will then pick the best three for you to test. You get the expertise of a $250+ an hour direct-response copywriter and a free month of access to the software.
Facebook Ads for Ecommerce
Beginners Cheat Sheet
Get affordable Traffic & More Sales in Days. While our specialty is conversion, many small ecommerce businesses struggle to get initial traffic. This guide shows you how and includes 5 examples of effective ecommerce ads/campaigns.
Product
Regular Price/Value
2x Formula + 5 case studies
$14.99
Facebook ads cheat sheet
$14.99
Custom, High Converting Headlines + AI Page Critique
$250
Total Value
$280
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"Jasper's team provided valuable strategies as we grew to become a leader in paid subscriptions."
“By partnering with them, we got a series of conversion wins. They also trained my team to be self-sufficient, ensuring continued success. I highly recommend them.”
Shark Tank star Mark Cuban is an investor
“64% More Leads and Almost 50% More Revenue, without Increasing our Ad Spend!”
