About This Q&A
Ask a question and get answers from topic experts
Marketing General Q&A
SubscribeActivity timeframe
-
Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle and ma Read more
Do celebrity endorsements actually sell more products?
Asked 6 years ago 2 answers
What are some of the biggest re-branding failures and successes in marketing history?
Asked 7 years ago 2 answers
How did YETI (the company) become so successful and popular?
Asked 7 years ago 4 answers
