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Jul 20, 2016 - 03:47 PM
The goal of the headline is to capture a user’s interest and direct them to the next step of the thought-sequence on the page. A headline should be concise yet somewhat intriguing. The best way to determine an effective headline is to test it in an A/B experiment, bearing in mind that the greater difference in headline variation, the easier it will be to determine a winner.
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