How to manage multiple Google Adwords and Facebook accounts?
I ran a moderately successful online fitness business and have since attracted coaching clients (also fitness/beauty gurus) whose campaigns I manage. It is starting to get unwieldy and so I was wondering, is there an easy way to manage multiple Facebook and Google Adwords accounts? Ad agencies must do this all the time so I figure there is a solution out there.
Kenshoo and Marin are the two that almost all agencies are using. The pricing model is usually a % of spend or the minimum flat fee (if you don't hit the minimum spend threshold). Those are somewhat sophisticated platforms with a lot of features (even their own bidding algorithms). They are more enterprise-level though. You'll need to sign a contract and it'll be too expensive for you given a smaller scale of what you do, so it won't be justified. Unfortunately, there are no decent small-business level tools for that.
Initially built to simplify managing Facebook Ads, they have recently also added support for Google. You can now view all your campaigns in one simple dashboard. It saves me a few hours each month because they have really figured out the simplest workflow for people who want to manage campaigns but are not necessarily professional marketers.