I've always been amazed by how much big companies will spend for naming rights to a stadium. It seems more like an ego thing, than one that could produce a positive return on investment through additional sales or marketshare. Is there any data on how such deals perform? How is the ROI usually measured?
When buying enterprise software, I doubt "the Oracle arena" would sway my decision! And given the wide availability of reviews and emergence of "good money for value" micro-brands, I doubt most men would be persuaded by "Gillette Stadium" when they can buy similar quality blades for much less from Dollar Shave Club!