The lines between social media and ecommerce are becoming ever more blurry, and some people have managed to profit off this trend. Inselly is just part of this trend, but it’s hard to say yet how well this particular platform works.
Inselly is free to use, which is a plus. It also comes with some nice features. Some are conventional, such as the PayPal checkout option. Others are more creative, such as a purchase shortcut involving a hashtag.
Does it work, though? It’s hard to say - the platform doesn’t seem terribly popular (there’s not much buzz about it online), which may not seem promising. If you have a strong Instagram presence and following, it could work well. But if you don’t, you’ll need to work on building a healthy list of followers before you can expect success from a platform like Inselly.
The great thing about Inselly is that it’s free and requires only a minimal time investment, so even if it doesn’t “work,” you don’t stand to lose much. If you have a thriving Instagram presence and know the platform well, I’d definitely suggest giving Inselly a try.
And if you don’t have a thriving Instagram presence, you should work on building one if you hope to sell stuff online. Whether or not you end up using Inselly, Instagram should be an important part of any brand’s social media wheelhouse.