I came across this article on Hacker News today and was wondering if the tips are any good.
One of the commenters added this advice:
Some super-basic things I learned at a past job that might help newbies:
1. Use a subdirectory instead of a subdomain for your blog. That alone helped half of our customers get better ranking.
2. Keep editing older posts so they always stay up to date. Somehow Google picks this up, and people also bounce when they see outdated information. That was a quantum leap for certain blogs where we tested this approach.
3. Picking the right keywords is more important than relying purely on feeling. Lots of our customers fought that and wasted money. SemRush, Moz, etc can help you.
EDIT: And how could I forget...
4. Outsourcing content (and content alone) has great ROI but outsourcing strategy (at least to an agency or another company) is a money pit and a scam, and you'll still end up having to do A LOT of work yourself anyway.
What do you SEO experts think?