I came across this article in the Wall Street Journal about VideoAmp and was wondering what it does above and beyond traditional tracking/attribution methods. If anyone has used it for ecommerce ads I'd like to hear more!
VideoAmp, which helps advertisers target and measure the impact of their ads across platforms such as TV and mobile, also named former Tribune Media Chief Executive Officer Peter Liguori a senior adviser and member of the board of directors. Erik Hodge, managing director and head of the Raine Group’s Los Angeles office, is joining the board as well.
VideoAmp is among a handful of technology firms trying to help advertisers understand the impact of their campaigns on sales. Most media companies and advertisers do business around audience measurements broken down by age and gender. But marketers are increasingly looking for quick feedback on their ads’ business results so they can quickly optimize their campaigns, said Ross McCray, co-founder and chief executive officer at VideoAmp.