The Wall Street Journal ran a story about Doritos 'name dropping' i.e. removing the brand's name entirely from their ads like so:
Apparently the increasingly influential and numerous millenials like this! The story goes on to say that other big brands have done it too:
While Doritos isn’t permanently removing its logo from its advertising materials, the tactic is a nod to other brands that have garnered a lot of awareness and removed their brand name from their logos, including Starbucks and Mastercard.
Has this kind of thing demonstrably increased sales or brand awareness/positive receptivity???
And why should we be sucking up to these finicky millenials??
Lastly, here is a video of a Doritos ad without the name. Me thinks it is L-A-M-E!