We have a successful ecommerce business but the fact remains that we enjoy higher conversion rates and have more positive reviews on Amazon.com. What do you think about directing traffic from our site to our product pages on Amazon? While each Amazon sale has less profit (due to their fees) maybe Amazon's trust could mean we end up getting sales we otherwise could not on our site.
And then there is the question of using affiliate links to send traffic to Amazon. Amazon prohibits this 'self dealing' but we feel we should get rewarded if the people we send to Amazon end up buying other products. Is there away to earn affiliate commissions from sales of other products besides our own to visitors that we send to Amazon?
Just thinking out loud here and would like to get your thoughts.