Answer by Mike Schanbacher · Feb 10 at 11:24 PM
While many people associate “affiliate marketing” with low quality traffic, that certainly does not have to be the case with a well-run program. Treating an affiliate program as a partner development tool, rather than an automated media channel is the first step in preventing poor quality. Affiliate marketing can take the shape of display advertising, direct mail, SEM, paid social and much, much more.
Tools exist to monitor how affiliates are not only driving your traffic, but also using your trademarks in their promotion. This will allow you to monitor you partners and catch any red flags. Also, actively recruiting strong media partners, rather than opening up your program to a public marketplace ensures better quality, while maintaining much of the same quantity.