1) Rank Tracking: FREE: Pro Rank Tracker, PAID: Accuranker.com When you make changes or updates to your website for SEO purposes, measuring your results is the most important. How do you know if things are working if you're not measuring?
You won't see any traffic to your website until you're on page 1 for a keywords, so you should be measuring rankings to make sure that you're making progress in the right direction.
Keyword research is important for setting objectives and being strategic about which pages you intend to rank for which keywords.
When you go to google and you start typing something you'll see suggestions listing out other keywords that are related to what you're typing.
For example I'll type 'seo tool' into
Google.com and I already see some great ideas:
- seo tools
- seo tools free
- seo tools google
- seo tools for excel
- seo tools wordpress
- seo tools 2017
The key here is that by being on this list, I know they have
non zero search volume. Therefore if I optimize a page for any of these, there's a good chance at least a few people every month might see my page.
My favorite paid tool for keyword research is
Ahrefs.com, they give you the best search volume data that I've seen, along with tools to easily compare many of keywords.
After typing the same 'seo tool' example into ahrefs keyword explorer I see some more good ideas, along with specific search volume:
- seo tools 11,000 searches
- seo checker 6,200
- free keyword tool 4,400
- seo analyzer 2,900
- google seo tools 2,300
3) Linkbuilding Research: FREE: Moz Open Site Explorer, PAID: Ahrefs.com Link building research is important because a big part of SEO is matching your competitors backlink profile. Your web pages should 'fit right into the neighborhood' of all the websites on the first page for your keywords.
If you're more serious and you're looking for more depth, I suggest using Ahrefs instead. Their database is much deeper, and for backlink data that's the biggest factor. For example, Ahrefs found 82 backlinks and 27 different referring domains for
I hope that's been helpful, let me know if you have any questions
Start with search query parameters on Google like "site:
domainname.com" then add to that same query searches like "inurl:search" to see how many pages Google has indexed (in theory) and if there are pages in the index that shouldn't be. Look for repetitive or non-useful title tags or meta descriptions in that list.
Next would be to look at the source code of a page (view source in browser). Look for unnecessary code, hidden pieces or calls to external files, etc.
Google analytics is going to be your friend, but mostly the organic search landing page report. Google search console is also a must.
As you move onto deeper SEO, you will want to study backlinks for your site using Google, Majestic, Open Site Explorer, and Ahrefs & your competitors (all the same except Google). You'll also want to start using redirect checking tools like httpstatus.io and crawling tools like Screaming Frog. If you are on a wordpress site, all-in-one SEO and Yoast are decent plugins.
I find that most tool that try to provide the optimization for you are lacking and often wrong. SEO is complicated, so read, read, read.
In Boosta, we develop our tools in very easy interface and UX. And beginners especially love to use it due the simplicity of them
sitechecker.pro - free, fast on page seo checker
kparser.com - professional keyword research and long tail suggestion tool
Share your minds about using them.