There are some many options on how to effectively measure your online
data/metrics. The first step is to determine the following – What, How, When to
What exactly do you wish to measure? - Metrics
How are you going to measure it? - Tools
When do you plan to measure? - Time & Timing
Here are the top 6 website
metrics you will want to measure in order to make effective business decisions.
1. Traffic Sources Your website traffic sources can be grouped into three categories:
Direct: Visitors that come to your
website by typing your URL into the browser
Search: Visitors that arrive at your
website via typing keywords into a search engine
Referral: Visitors that arrive at
your website via a link on a blog or another website
2. Visitors Visitor metrics can be grouped in 2 categories –
First time visitors vs
It is important to track both to see the ROI on your
Visitor metrics are
defined by time. A visit is considered a measureable metric as long as it is
performed/active by a visitor for a predefined timeframe.
4.Keywords Your SEO
keywords allow your website to be found via search engines. You should
definitely track keyword metrics to see which ones work for your website/business.
5.Top Pages Visited or Page Views Track the page views and top pages visited on your website.
This should give you an idea what content/pages are relevant to your visitors.
6.Exit Pages It is important to track which pages your visitors are exiting hour site just as important as hoe they get to your site. It'll help you figure out if they've completed your call to action (CTA) or a reason why they choose to exit so you can design your site/content better.
Next, we'll take a look at the tools (the How) available to measure your website/online data