"Fidget spinners" are small, ball-bearing devices that the
user can rotate between his or her fingers. The momentum of the toy provides a
pleasing sensory experience, according to user reviews, while the challenge of
tossing, transferring and twirling the spinners. Despite being marketed as a
concentration aid, some teachers say fidget spinners have become a distraction.
Rowell, the sixth-grade teacher, says students twirled them too fast,
banged them against desks or tried to whirl them on top of each other. She lets
students bring them into the classroom, but only if they spin them under their
desks and follow the rules she hung on the wall. Sells for up to $259.00
Talking Fish Big Mouth Billy
First released in April 2000, Big Mouth Billy Bass wasn't just a hit,
he was a cultural sensation. The premise was simple: comprised of realistically
fishy rubber and plastic mounted on a trophy plaque, the Big Mouth Billy Bass
was typically hung over a mantle or fireplace. Big Mouth Billy Bass has
reportedly sold "millions and millions and millions" at around $20 a
pop, it's hard to imagine they didn't reel in a fat profit. Sells for $95.98.
Chatting about the myriad responsibilities of owning pets over drinks
in the mid-‘70s, Dahl joked to friends that he had the perfect pet: a rock -
before suddenly realizing he’d stumbled upon a viable product.
The rocks were purchased for a penny a piece from a beach in Mexico,
but consumers were captivated by the
clever packaging. Cardboard carrying cases were punctured with air holes
and each stone was ensconced in a kind of straw-like nest. Each came with its
own manual, which detailed care instructions. “You might say we’ve packaged a
sense of humor,” Dahl told People in 1975.
As the fad fizzled, Dahl estimated that he had sold 1.5 million Pet
Rocks for $3.95 each – not a bad haul for devising a preposterous but pleasant
pet. “Sure it was. The guy made $4 million.” - Quora
Snuggie is a sleeved blanket is a body-length
blanket with sleeves usually made of fleece or nylon material. It has been marketed by various brands as the
Snuggie, Snuggler, Doojo, Toasty Wrap, and Slanket, with varying sizes, colors
and qualities of materials but similar basic design. The Snuggie is the most
famous and widely marketed of the many blanket-with-sleeves. Sells for $91.72
Cabbage Patch, Tickle Me Elmo
In the Christmas season of 1983, Cabbage Patch Kids were America’s most
wanted dolls. They were nearly impossible to find selling at their $30 retail
price, with the black market values going to $75 and beyond into triple digits.
The dolls were ugly, each one was unique, and each had their own ugly unique
Market research before releasing a product is very important. A group of creative people usually sit together to devise a marketing strategy based on the market survey and the customer needs.
However, that’s not it. Sometimes strong marketing strategies are used to create a demand for certain products that no one would buy otherwise.
Here is a list of some products that got viral due to good marketing and people couldn’t stop themselves from checking them out.
The Pet rock
The pet Rock. Image credits: abcnews The pet rock is nothing more than an ordinary rock. The idea was presented by Gary Dhal in 1975. Gary an advertising executive marketed ordinary rocks very cleverly. He presented them in the form of live pets to catch the attention of people, stressing on the idea of how costly and time consuming keeping other pets can be.
The pet rocks came with cardboard packing, with air holes in them and a manual for each rock explaining how to take care of the rock. Gary made millions out of the idea of selling nothing else but rocks to people
The Snuggieimage credits: Chicago Tribune
The snuggie is a sleeved blanket that became famous in 2008 after some infomercials that were stuck in people’s heads and had to buy the product one way or the other.
Here is one of the infomercial.
It was originally created in 997 by a then-freshman at the University of Maine named Gary Clegg. He started selling them online but they were not so famous. It became a pop culture phenomenon after enduring a spell as a national punchline on late night talk shows and around water coolers.
This homey product now comes in designer fashions, kid-sizes, and is even available for dogs.
It was marketing that sold more than 30 million snuggies, otherwise the idea seems ridiculous to be honest.
The Shake weight
The Shake weightImage credits: The tasty orange The shake weight is a dumbbell like product that was introduced in 2010. Like the snuggie, the shake weight also gained popularity due to infomercials and by evening shows.
Here is one of the infomercial.
It is a work out aid aimed at woman to tone their wings by holding a dumbbell which does to and fro motion. It is a vibrating dumbbell in short. Most people claim that this is the most ridiculous gym equipment. However due to strong marketing technique and viral commercials 2 million shake weights were sold in the first year each for 20$ and generated a revenue of $40 million.
Seeing the infomercial one can clearly see why it is a weird product for anyone to buy but it is good marketing that can sell ice to an Eskimo.
The Power glove
The Power gloveImage credits: Wikipedia The marketing started with
The Wizard, a 1989 movie that was basically extended Nintendo product placement. The film only existed to advertise Super Mario Bros. 3 and The Power Glove. In the movie, the antagonist, a cocky but talented gamer named Lucas Barton, wields the glove and plays like a total badass. In the scene that debuted The Power Glove (brought to Lucas in a case), he memorably ends the scene by proclaiming, "I love the Power Glove. It's so bad!"
The Glove also appeared in comic books and kids, magazines, once again promising greatness. However, it did not quite turn out to be as it was meant to. Most people returned it when they found out. Sales for The Power Glove were abysmal once the bad word of mouth got out. Consequently, sales for the "exclusive" Glove games were also bad. An all-around debacle.
As the name suggests, these are just ordinary rubber bracelets made in China. What makes it stand out is they have embedded these bracelets with holograms. They come at an 'affordable' price of $29.99.
Before thy got sued for false and misleading claims, they advertised power balance to increase strength, power and flexibility by 500% and called it performance technology. Now they cleverly word it as “maximize their potential and live life to the fullest.”
There are no scientific studies showing that power bracelet balance works. And there is no earthly science even remotely saying that we can capture frequencies and bottle it in a hologram. Then why do some people feel or think it works?