There are a million great marketing tools available, but if I start subscribing to each one I believe will benefit me, I will blow my budget for marketing software/subscription. What do you subscribe to & which software/tools do you believe are worth every penny? Example: MailChimp, Drip, Unbounce, Uxpin, Marketo, Mouseflow, Hubspot, Infusionsoft, Alexa, Moz, Canva, CAKE, Kissmetrics, SEMRush, Bizible, Looker. The list goes on...
Firstly I'd like to say ask 10 different marketers and you'll get 10 different answers. This is because it matters not only by the tool, but what you'll use them for. Our digital marketing agency
www.logicinbound.com has a core expertise in SEO so the 3 I'd pick would all help me there.
Without these 3 SEO tools I'd never be able to get clients traffic and then convert it so CRO tools would be useless. A CRO marketer on the other hand may suggest Mouseflow, Lucky Orange, etc. Before I go into detail I'd like to say the most useful tools are the ones you actually use.
At our SEO company above all we love Aherfs:
www.ahrefs.com/ we think it's easily the most underrated tool and most handy to use when starting a campaign. After Ahrefs depending on the task we've used Accuranker to keep track of client rankings quite often and SEO. By far the most useful tool for SEO we use is google. The SEO MOFO tool for example estimates how long a page title or meta description is, but with all of the new upgrades google does you have to constantly stay on top of things.
The first thing we try to teach our employees is how to properly use google to find solutions a simple way to use it for example is a site colon search. Check this guide out on google search modifiers and you'll see why we found it so useful: