What is the best way to create custom audiences by product?
Our products are diverse so a single custom audience does not make since for our site. At the moment I am building lead capture forms for each individual product and then trying to build custom audiences from those email lists. This is time consuming and expensive. Any other suggestions, or is this the only way?
Are you trying to target those specific people or are you looking to create a Lookalike Audience of your leads to capture more?
A simple way to build these lists, though it wouldn't be AS complete, would be to create a list using the
Facebook pixel. When a user fills out a lead form, you could send them to a different confirmation page depending on product (or the same page but with a different URL). You could then build Custom Audiences for each product by selecting the "Website Traffic" and including users who visited that specific URL in the last xyz number of days.
If you are looking to target these exact audiences and not Lookalikes, to sure-up the gaps for any users that may be using an ad blocker you could then manually upload the complete lead lists every few months.