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Speed Up Your Results Dramatically. Act Now to Try Conversion Climax for Free.

Conversion Climax is a 6-week on-demand, total immersion bootcamp. It is designed to help you (or your client) get 20%+ more sales WITHOUT more ad spend within 42 days, and double in 6 – 12 months.

It goes much deeper than the cheat sheet and includes new AI tutorials that make CRO (Conversion Rate Optimization) easier.

Trusted By Leading Brands and the Fastest Growing Startups

*While we've worked with Virgin and they've given us testimonials, only brand licensees are legally allowed to use their logo

You Deserve the Whole Story

No one likes long pages. We considered shortening this one but then realized you might miss something important.

We care deeply about helping smaller ecommerce businesses succeed, and truly believe Conversion Climax can make a big difference. You therefore deserve the whole story.

If you can spare a bit of time, I’d like to share what we’ve learned in the last 12 years.

Please scroll to read the entire page and watch the video above to the end.

our work has appeared in

Our Base Consulting Gig Costs $35,000. You Get 80% of the Value, for a Fraction of the Price.

Our base consulting package requires a $35,000 investment.

Some clients like Virgin, Cotopaxi, Microsoft, The Washington Post and Trupanion have paid us $100,000+.

Over the last year, we’ve adapted our techniques to help smaller merchants with less traffic and modest budgets.

We now reveal the entire process, tools and tactics we’ve used to get remarkable conversion gains (tens of millions of dollars).

The lessons are clear, simple and bite-sized so you can attain results almost as good as ours—at a fraction of the price.

Just 3 easy payments of $669 $329 after the free trial (53% OFF).

Works well for Shopify, WooCommerce and other ecommerce businesses.

Try It Free for 7 Days, Then Get 53% OFF. But Only If You Act Now…

“We quickly became believers that conversion and brand can work harmoniously and effectively. They showed they can craft research-based pages that are on brand, resonate with our audience, and generate significantly more revenue.”

— Nathan Rosenberg,

Chief Brand Officer, Virgin

Try It for Free

1-Week Free Trial

After that, 3 easy payments of $669 $329 billed two weeks apart. 60-Day Money Back Guarantee.

From Crickets to Cashout. The Story of Judy and Her Orthopedic Insoles.

After 12 years of physical therapy practice, Judy noticed that many of her clients had a common issue with their feet.

What if she created an insole to correct it, rather than do manual physical therapy all the time? She could serve many more people and work less.

Judy tapped her life savings, designed the product and had it built. She then set up an ecommerce store to sell it.

Like many newbies, her sales were sporadic, and she was at the mercy of fickle organic traffic.
Paid ads converted too poorly to make money.

And when she tried to sell on Amazon? They took a huge chunk of the sale and later suppressed her listings to force her to pay for advertising. She also quaked in fear that Amazon would knock off her product and kill her business, like they’ve done to so many others.

And when she tried to sell on Amazon? They took a huge chunk of the sale and later suppressed her listings to force her to pay for advertising.

She also quaked in fear that Amazon would knock off her product and kill her business, like they’ve done to so many others.

Luckily, she found us. While our first test did not win, it gave us an invaluable insight.

Over the next three tests, we boosted average order value by 21% and conversion rate by 58% (for a 91% total gain).

This allowed her to afford Google Ads for the first time and grow her business by 1212% over the next year—several million dollars.

She then cashed out and sold a stake to investors. All because of a higher conversion rate.

When you convert more customers, you control your destiny.

As a business owner, you earn wealth and independence.
As an employee, you become indispensable and highly paid.
And as a consultant or coach? You never lack for clients.

The 3 Big Benefits of Conversion Climax for Your Business

More Sales

When you increase your conversion rate by 20% say, you also increase sales by 20%.

Much More Profit

When you increase conversion rates, profit increases even more than revenue because the extra sales did not require more media spend.

As an example, when we increased Enfamil’s conversion rate by 75%, profit on the page increased 3.25x (225%)

* We are not allowed to reveal the client's revenue so we will use hypothetical figures for illustrative purposes

If they were doing $10,000 a day before, the 75% lift now means it is $17,500 per day.

The cost of goods sold increases but not the ad spend.

For digital products, the profit is even greater because there is no cost goods.

The Law of Accumulative advantage

When you increase your conversion rate, you can afford to pay more to acquire each new customer.

Many more traffic sources become viable that were not before which dramatically increases your sales and profits.

If you sell physical products, you can now source them at a lower per unit cost, further increasing profits.

Which means…you can bid yet higher on paid traffic. In other words, a virtuous cycle.

More Happy Clients

The Conversion Wizards [our trade name] are CRO rockstars. They provided some great insights that helped our product direction and created high-quality educational content for our audience. We’d love to collaborate with them in the future.”

Priyanka Ved

Principal Product Manager,

Microsoft Clarity

Nice job on the test! Great to see all your hard work producing strong results” [75% more orders]

Mike Rosania,

former Ecommerce Director, Enfamil

They got us a series of conversion wins and trained my team to be self-sufficient, ensuring continued success. I highly recommend them”

Stacey Howe

Cotopaxi

Stop Losing Money. Boost Your Sales by 20%+ WITHOUT More Ad Spend in Under 42 Days.

The typical small ecommerce business that we see is leaving so much money on the table.

There’s lots of easy things they can do to instantly boost sales.

Crafting high-converting headlines, rescuing abandoned carts, and adding 1-click upsells for example.

Then there’s ensuring ‘story click’ above the fold, addressing known objections, and optimal pricing. And this just scratches the surface (see bonus 1)

You can therefore realistically expect 20% plus more sales in under six weeks by following the process.

In 6 – 12 months, 2x growth is achievable. Recall that, to double sales, you just need a 19% lift at four points in your funnel e.g. homepage, category, product pages, upsells, email sequence.

The cumulative effect of getting a 19% Conversion Rate lift at 4 points in your customer acquisition funnel. Leads to 100% more sales (2x)

What If Your Ecommerce Brand is More Established?

It is a bit harder to get quick wins, but you have two big advantages.

Small lifts are worth more

For example,. a 10% lift on $10 million a year business is $1 million.

‘Hidden Wealth’ opportunities

These are facts about your business or product you are not currently sharing but that are highly persuasive.

You usually don’t recognize them as such because you are too close to the business.

In our bootcamp, we reveal specific ones we found for Virgin Voyages, Enfamil, Cotopaxi and the Washington Post and a framework to uncover yours.

Meet Your Instructors. We’ve Generated Tens of Millions of Dollars for Our Clients

Jasper Kuria

Founder of Capital & Growth (ecommerce education site) and The Conversion Wizards (CRO consultancy). Known to clients as "The Pied Piper of Ecommerce", Jasper has also done stints at Microsoft and Yale (Computer Science & Behavioral Economics).

Nathan Thompson

Nathan Thompson is the founder of Lost Media Group. He was previously Director of Optimization at Sears, and has also worked at MECLABS where he led CRO proiects for Fortune 500 clients.

What is the Bootcamp Format?

The bootcamp is a recording of a live course taught over six weeks (two 45 min sessions each week).

The 45 min sessions have then been broken down into short, easily digestible and highly actionable clips.

Our instructors are also available via email to answer questions.

You also get access to instructors via a weekly group coaching call and in a private forum.

See Cheat Sheet & Sample Content

Get Started Now To Learn...

The 7 Methods for Crafting High-Converting Headlines.

Simply re-writing a headline can add 20% to 145%+ to your sales.

The 3 Pillars CRO Framework:

All the literature on Direct-Response Marketing distilled into these three foundational concepts

The 5 Levels of Market Sophistication:

How to find the right appeal angle for your product. (not understanding this can cost you dearly)

The ‘Crystal Ball’ Survey:

The specific questions we’ve used to get breakthrough insights that lead to high conversion lifts

How to Create The Compounding ‘Flywheel Effect’:

Translate your initial conversion gains into massive sales growth, like Judy did—1,221% Growth

The Hypothesis Toolkit:

A simple process for eliminating bad testing ideas so you avoid wasting traffic and inconclusive results. (Used by Booking.com to build a $94 billion company)

3 CRO Techniques for low traffic WooCommerce sites.

You can still get some the benefits without massive traffic.

Calls-to-Action:

How to increase conversions by ‘scratching your market’s itch’.

Ultimate Upsells:

7% to 18% more orders almost overnight. The two kinds of upsells that reliably maximize revenue--and the ones to avoid that annoy customers.

Common pitfalls that kill conversions for subscription programs. What to do instead.

How to Reduce the Risk of Losing Revenue:

A sneaky technique that allows you to eat your cake and have it too!

How to Uncover Your Unique hidden wealth opportunities (every business we’ve worked with has them)

Intensification:

A copywriting technique that intensifies desire. Pioneered by the legendary Eugene Schwartz (his book now sells for $400 on Amazon).

The ‘mail order bride’ test.

An inexpensive way to validate new products and offers.

The Foolish Follower Trap:

#1 reason why 95% of new eCommerce sites never make a single sale. While it is fine to ‘model’ success, avoid this insidious mistake.

Traffic strategies for new ecommerce businesses.

(We realize you cannot get conversions without some traffic. These work best for ecommerce).

Google Analytics 4 and Microsoft Clarity.

The vital few tips for Google’s new analytics platform. Get rich insights for higher conversions.

The Ultimate Guide to Pricing Plans. You can increase revenue by 10%, 20% or even 50% simply by restructuring your prices and plans.

How to Speed Up Your eCommerce Page Load Times.

Slow load times are likely costing you sales, especially on mobile.

12 high-converting templates:

They work for about 83% of Shopify & WooCommerce stores. Copy, customize, get more sales. Includes homepage, product page, checkout, upsell.

The Co-STAR framework. A simple prompt writing scheme to get you the best results.

Handy Prompts for Competitor Analysis

Sentiment and “Voice of Customer” Analysis

When NOT to use role playing. What to do instead.

Test Hypothesis Formulation.

Copywriting and Landing Page Design prompts.

AI software that writes high-converting headlines for you.

4 Free Bonuses

Instant Access to 100+ Money Making Split Tests. Avoid Blowing Your Budget on Lessons the Big Brands Have Already Paid For

Nike, Dell, T-Mobile and Tony Robbins have already spent millions of dollars in testing to find these winning ideas.

See the exact changes that increased sales and leads in the 100+ case studies from 20 industries and dozens of brands.

Starting with these research-based ideas will help you avoid wasting time and money going down dead ends.

The Ultimate Ecommerce Swipe File

400 proven eCommerce Ideas with high quality screenshots, from the fastest growing 7 & 8 figure brands.

Learn from real examples
Save countless hours searching for CRO ideas

Enhance user experience
Save months of trial and error
Gain visual inspiration

Get Unlimited Access to High-Converting AI Headlines Writer

Your landing page headline has the most impact on your conversion rate.

Unfortunately, this skill does not come naturally to most people.

To solve this, we’ve created AI headline writing software, trained on 173+ of our test wins.

Just enter your domain and it will craft high-converting headlines for your pages and ads.

Enjoy 6 months of unlimited access.

Guest Lecture by World Renown Expert on Consumer Behavior & New York Times Best Selling Author Prof. Jonah Berger

Prof Berger has consulted for hundreds of brands including Google, Microsoft, Apple, Citi, Ebay and Coke. He teaches the highest-rated online course at the Wharton (Upenn) Business School (top 3 in the US)

Why You Could Very Well Get 11x Plus ROI

Say you are doing $10,000 a month in revenue and use our bootcamp to get 20% more revenue per month.

Multiply that by 12 and its an extra $24,000 per year. This is more than 11x Return-On-Investment.

Many of our students and clients have increased sales by much more.

Why It Is Easier Than You Realize to Get Results Almost as Good as Ours

When we work with clients, 50% of our effort is in gaining the tribal knowledge you already have - deeply understand your business, customers and visitors

You, on the other hand, live and breathe this every day.
Your only missing piece is a proven framework such as the Conversion Climax one.

By applying what you learn you’ll get results comparable to ours--and likely much faster!

Its NOT Your Fault. I Too, Failed Initially

My first online business, a fitness and supplement company, failed.

While I knew a lot about fitness and technology, I was clueless about marketing.

So, I copied the fancy ads with cute and clever slogans that I saw on TV. Turns out, that stuff gets “awareness” but few sales.

Luckily, I discovered Dan Kennedy, Flint McGlaughlin and direct-response marketing. This is what most new online businesses should focus on, and a key pillar of CRO (Conversion Rate Optimization).

I then also studied pioneers like David Ogilvy, Rosser Reeves, Milton Biow, John Caples and Eugene Schwartz.

It is not your fault. This bootcamp distills what you need to know into quick and simple lessons.

Who the Course is For

Ecommerce / Marketing Managers, Directors, VPs, CMOs

Anyone at a large or mid-sized company tasked with increasing online sales and getting the highest return on ad spend.

Small Business Owners / Entrepreneurs

If you are already generating some online sales or are transitioning from a brick and mortar business to ecommerce, you will find value in the course. If you are starting a new venture, you can use our insights to design effective landing pages from the start—and launch with a bang!

Consultants / Agencies

Own a marketing agency or are a consultant? You will hone your skills, and your clients will thank you for getting them better results.

Who The Course Is NOT For!

This bootcamp is not a “get rich quick” scheme. While we collectively have almost 20 years of CRO experience, we cannot teach you how to make money effortlessly in your sleep!

But if you have created something people want, we’ll help you sell a lot more of it.

Item

Value

Bootcamp: Exact CRO process tactics & tools we use for large brands (done with you)

Roughly 80% of the value of a done-with-you engagement: $28,000

Traffic Basics w/ Facebook Ads

$249

Ultimate Guide to Pricing Plans

$249

100+ money-making split tests (2 months membership @ $47)

$94

The Ultimate Ecommerce Swipe File