For Shopify, Woo & Online Sellers Doing $500K+/yr
Stop losing your 'Almost Buyers'. Get Instant Access to our Cheat-sheet, Masterclass (6 case-studies), and a Quick-Win audit of your site.
Meta and Google Ads Cost 41% More. Here’s How You Can Still Win…
Meta and Google ads costs have shup ~41% in the last 24 months. With a looming recession, budgets are shrinking and shoppers spend less.
Competition is fierce, profit harder than ever, and lots of online sellers are losing money or going bankrupt. It's NOT your fault.
Boosting conversions is the one last edge for brands that are still growing.
But most people fail at Conversion Rate Optimization. In fact, Optimizely reports that 87% of split tests flop. So they quit.
Our 2.5x Formula changes that. It gets 2.5x more test wins than the industry average and bigger total lifts—20%, 30%, 50%, even 2x—not tiny single digits.
It used to take a lot of skill to use it. AI has made it MUCH easier. Want the playbook?
Get the Masterclass, Cheat Sheet & FREE Audit Worth $250. Fall Sale Ends Soon--70% OFF. ONLY $29.
75% more ecommerce orders for baby formula maker Enfamil in a single A/B test.
Nearly 250% Conversion Rate lift for a supplement company (over three tests).
91% conversion lift for Protalus--and 1,212% growth in the following ten months because they could afford to bid much more on paid traffic.
A 993% conversion lift on Cotopaxi's upsell page. Use this template to get more orders virtually overnight
79% reduction in Cost Per Lead for China Expat Health on mobile.
20% more Revenue Per Session for Virgin Voyages and $3 million+ in a single test. Yes, Sir Richard Branson & JLo's company came calling.
Share your main page link and we’ll recommend quick text edits custom to your site and proven by 400+ test wins—often good for a 10%+ lift this week.
Most pages blow it on copy. These are the three mistakes we fix first. No code. No design
The lower your current sales the easier it is to get a quick win.
Want bigger gains? The masterclass goes deeper but this builds momentum and confidence right away.
Product
Regular Price/Value
Quick-Win Audit
$249
2x Formula: Masterclass (Videos)
$99
2x Formula: Cheat Sheet (PDF)
$29.95
Total Value
$380
See "Better-Than-Money-Back" Guarantee Below
“They helped us increase our revenue by 91%. Projected over a year this is worth more than $10 million"
“The first test has already produced a 20% lift on mobile. This translates to a couple million dollars in extra revenue ever year”
“They are one of the reasons why we're exceeding our sales forecast for Office 365 subscriptions by 117%”
*Only brand licensees can legally use Virgin's logo
*Only brand licensees are legally allowed to use Virgin's logo
CRO (Conversion Rate Optimization), is the art and science of turning more of your website visitors into customers or leads. It boosts sales and lowers your cost per customer.
In plain terms: more sales WITHOUT more traffic or ad spend.
The 2.5x Formula is a fast and proven way to do it.You get 2.5x more conversion wins than the industry average (1 in 3 vs. 1 in 8) because it reveals why your specific visitors are not converting.
You see, low conversion rate problems are like locks. Each site needs its own key, and so blindly copying 'best practices' rarely works.
Why 87% of A/B tests fail. What we do differently to get a 2.67x better win-rate.
Page 6
Two powerful catalysts you should use in your initial Conversion Rate Optimization analysis. After doing this, the copy literally writes itself!
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The 7-point checklist that reduces your chances of outright failure. You are likely overlooking one of these and losing money as result.
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The #1 reason for high bounce rates and wasted money on paid ads. Here's the easy fix.
Page 20
A rarely asked, counter-intuitive question that we've used to make millions of dollars for our clients.
Page 8
The real secret to long-term competitive advantage (even if people shamelessly copy your optimized pages)
Page 3
Aproven email script I've used to land high-end clients e.g. $50 million headsets.com
Page 25
What a terrific email Jasper! I get dozens every day but yours is really good. If someone wrote the copy on this I'd like to employ them* “
Who Am I and Why Should You Care?
Jasper Kuria
Founder of Capital & Growth
Jasper Kuria is the founder of Capital & Growth. He holds a degree from Yale University and spent 7 years at Microsoft in Product Management and software engineering roles.
In the last few years, his team has generated tens of millions of dollars in sales for clients. He is well known for simplifying complex information.
Jasper Kuria interviewing Microsoft President, Brad Smith, at one of Jasper's events
The 2x Formula is Based on Thousands of Experiments
Devised by a curious ‘mad scientist’ academic in the early years of the internet, the proven CRO method we use is based on real science.
We've added two new key elements that make it more potent--especially for beginners.
Read The Full Story
Back in the early 1990s a young Cambridge University affiliated researcher chanced upon this thing we now know as "the internet“
Although his older peers tried to dissuade him from "wasting precious research time" on it, he found it so fascinating that he could not stop tinkering!
You see, he was a behavioral psychologist and knew about the difficulty of running experiments on real people--formulate a hypothesis, design a physical experiment and then find live respondents.
This took months or years, and even then you might not get a conclusive answer to your research question.
Surely, he wondered, why couldn't this internet thing be used to run lots of 'field experiments' on human behavior?
After formulating your research question, you could simply design many variations of a webpage and send equal amounts of traffic to each one.
And since internet traffic was both a lot cheaper and more plentiful than live respondents, you could run infinitely many experiments!
You could also be more confident in your findings because the sheer volume of traffic guaranteed a high level of statistical significance.
Based on web visitor choices, you could forever settle any question on human behavior. In hours or days, not months
Over the Next 11 Years He Ran 5,108 Experiments and Sent Almost 1 Billion Email Messages...
..laboriously tracking everything. In the process, he made some ground-breaking discoveries--'secret protocols' that endowed split-testing with scientific rigor, ease-of-use, and steroid-like power!
He published his findings hoping to get academic tenure and a higher salary--you see, he'd taken a bride and was about to start a family.
But then something unexpected happened: He broke the internet...
While he just wanted to impress his academic peers, it was the large corporations and internet companies that made a mad dash to his door!
And they arrived in droves--like bees swarming around honey--realizing they could use his work to increase online sales and make more money.
Through Research, He'd Discovered a 'Secret Code' for Increasing Conversion Rates...
Our young researcher then became a reluctant businessman, advising Fortune 500 companies.
While his 'formula' didn't always work, it DRAMATICALLY INCREASED the odds of success for A/B tests.
To date, his clients and students have collectively generated billions of dollars in incremental sales.
How do I know? I am one of them and have used the 'secret formula' to generate tens of millions of dollars in sales for my ecommerce clients. I’ve also simplified his work, for the small ecommerce merchant.
Its all in the cheat sheet below which you can read in less than 10 seconds after you click the ‘buy’ button.
We Quickly became believers that conversion and brand can work harmoniously. They crafted research-based pages that are on brand, resonate with the audience, and generate significantly more revenue.
They are CRO rockstars. They provided great insights for our product road map and created high-quality educational content for our SMB audience. We’d like to collaborate again.
They quickly got three wins including a 16% lift on the homepage, 19% on category and 993% on upsells
This increased revenue and boosted my team's morale.
They also taught us how to use 1-click upsells which further increased our average order value.
I'd estimate we got more than 10x Return On Investment.
“48% Conversion Rate Lift in a Single Test. Their Results Speak Loud and Clear.”
For a large mature business like ours this kind of result is rare.
I was tasked with reversing the decline in our consumer subscriptions business and growing net-new paid subscribers.
That single test winner could be the difference between hitting our plan or not this year
*While we've worked with Virgin and they've given us testimonials, only brand licensees are legally allowed to use their logo
Before we calla win, every one of our tests must exceed 95%+ statistical significance. Theexample above shows a test that got 37% lift at 99% statistical significance, for a branddoing $3.3 million at the time—more than $1 million for this test alone!
“Thanks for taking us on as a client. These sessions have been more insightful and valuable than I expected.”
Nana Quagraine
CEO & Founder 54Kibo
Her Shopify store sells African-style interior design accessories.
Most Ecommerce Entrepreneurs Have a 'Passion Product' and Understand their Customers Well
The secret 2x formula then serves as a powerful catalyst for a product the market already wants. Sadly, no amount of marketing gimmickry can help a product with no demand.
Economies of Scale
Sales growth means you can source your product in larger quantities--and at a lower per unit cost.
Example: A client in the supplement business reduced their cost per unit from $22 to $14 while maintaining their $39 price. This increased their gross profit by 90% (from $9 to $17)
Act Now for 70% OFF. Fall Sale Ends Soon.
To get 2x more sales (100%) WITHOUT more traffic, you just need a 19% lift at four different points in your funnel. It is 19% (and NOT 25%) because of compounding.
1.19 x 1.19 x 1.19 x 1.19 = 2.01 (100% lift)
By following our research-driven method, most anyone can get a 19% lift!
The cumulative effect of getting a 19% Conversion Rate lift at 4 points in your customer acquisition funnel. It leads to 100% more sales (2x).
“One of the pages they designed increased conversion rates by almost 30%”
“The collaboration between us has yielded a significant revenue boost. I cannot think of any better company I’d want to work with.”
“We have always referred our clients to The Conversion Wizards because of the exemplary results they get."
“A great experience over the past 13 months. I would wholeheartedly recommend them.”
There Are No Traffic Problems, Just Conversion Ones
When you increase your conversion rate, your effective cost of acquiring a customer goes down.
Say you double your conversion rate and were paying $20 per new customer before, now you'll pay $10.
This allows you to outbid competitors and afford many more traffic sources—and never again say traffic is a problem!
After you have a bit of traffic, conversion is far more important than more traffic. Here's why…
Pay just $29 for the masterclass. Use the 2x Formula on your site
If you don’t get at least a 10% lift in conversions, we’ll refund your $29 AND send you a $250 Amazon gift card.
That’s it. You win with more sales/leads—or you get your money back and the $250 gift card.
AI Optimization for Online Sellers. How to
Get Free Traffic in a Post-Google World
The rules of online traffic have changed. Google’s free clicks are drying up and traditional SEO is almost dead.
But a new frontier is emerging. Learn how to optimize your site for AI chatbots like ChatGPT, Gemini, and Perplexity so your pages surface when users ask the right questions.
This is your 2005 moment—when visibility was easy, competition was low, and early adopters won big. Get instant access.
Facebook Ads for Ecommerce
Beginners Cheat Sheet
Get affordable Traffic & More Sales in Days. While our specialty is conversion, many small ecommerce businesses struggle to get initial traffic. This guide shows you how and includes 5 examples of effective ecommerce ads/campaigns.
Product
Regular Price/Value
Quick-Win Audit
$249
2x Formula: Masterclass (Videos)
$99
2x Formula: Cheat Sheet (PDF)
$29.95
Total Value
$380
“I’ve partnered with Jasper and his company extensively. If you are in marketing or oversee a website or digital experience, check this out.”
"Jasper's team provided valuable strategies as we grew to become a leader in paid subscriptions."
“64% More Leads and Almost 50% More Revenue, without Increasing our Ad Spend!”
Shark Tank star Mark Cuban is an investor
“We’ve seen our Conversion Rate for free trials increase by almost 3x by implementing their recommendations!”
“Jasper and The Conversion Wizards brought a fresh, insightful lens to our website. Their audit struck the ideal balance of art and science—grounded in our data, but powered by their deep experience boosting conversion rates. ”
“Working with The Conversion Wizards has been outstanding. Their second test alone delivered a 22% lift in purchases and a 27% increase in revenue across all traffic sources. For direct traffic, the uplift has been as high as 40% more revenue.”
Promote this offer and earn at least $100 for each sale, 40% for our Gold Club ($500), 30% for Conversion Climax ($3,600) and 10% for consulting deals ($25K+). Email [email protected] and use “Affiliate” in the subject
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