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The Anatomy of a $97 Million Page: Case Study

Summary

We helped this ecommerce merchant increase sales by 91% WITHOUT more traffic by using a proven ‘formula’ for CRO (Conversion Rate Optimization).

The optimized page then allowed them to pay for more expensive traffic sources and grow ‘run-rate’ revenue by 1,212% in about 10 months (more than $10 million). We estimate we increased the company’s valuation by $97 million.

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On 5:21 pm By Jasper Kuria

Which One Won? With or Without Delivery Date?

Background & Details

Get It By is an eCommerce solutions provider that helps online retailers display product shipping information to increase buyer trust.

Through a javascript pixel, retailers can show shoppers expected delivery dates for products, personalized to the shopper’s location. The notification looks like this:

notification

Working with the stylish men’s boot retailer, Helm, the testing team wanted to know if they could increase shoe sales by adding the “Get It By” notification on the cart page.

Continue reading

Background & Details

Get It By is an eCommerce solutions provider that helps online retailers display product shipping information to increase buyer trust.

Through a javascript pixel, retailers can show shoppers expected delivery dates for products, personalized to the shopper’s location. The notification looks like this:

notification

Working with the stylish men’s boot retailer, Helm, the testing team wanted to know if they could increase shoe sales by adding the “Get It By” notification on the cart page.

Continue reading

Background & Details

Get It By is an eCommerce solutions provider that helps online retailers display product shipping information to increase buyer trust.

Through a javascript pixel, retailers can show shoppers expected delivery dates for products, personalized to the shopper’s location. The notification looks like this:

notification

Working with the stylish men’s boot retailer, Helm, the testing team wanted to know if they could increase shoe sales by adding the “Get It By” notification on the cart page.

Continue reading