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An e-commerce website is very much like a physical store but in the digital space. If you were operating the latter, you would do everything you can to secure the premises. Such include installing proper locking systems and mounting monitoring cameras. You would also invest in hiring security personnel. Their work would be to check people walking in and out of the establishment. They may also run extra checks, suc Read more
Trajectory: Startup is a book by Dave Parker , a serial entrepreneur and tech investor. Dave previously headed Startup America (now part of UP Global) and Founder Institute Seattle (where I originally met him). He is also a Techstars mentor and board member of several companies with successful exits. It is perhaps the most practical guide I’ve come across for someone who has an idea and would like to foun Read more
Recently, a retail store owner asked me the following question: What tips can you offer to a retail store not yet quite ready for ecommerce? We realize we eventually need to embrace ecommerce. We have a few local stores and a WordPress website and will eventually try to sell online. For now, we are first trying to digitize our operations as bridge to full ecommerce. As it is a common situation for 'old economy' mom a Read more
I run Facebook ads for a living and thus, I have seen the ugly underbelly of many ad accounts. There are many common mistakes I come across that are relatively easy to fix. A lot of people come to me for help with ads when they have only been running their business for a short amount of time and haven’t proven their product. This is by far the biggest issue I see. Most of these people have very low qualit Read more
