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Happy Fourth of July! America is a truly a great nation and a land of opportunity despite its many faults! Sometimes I forget this. Warren Buffett likes to say that in spite of his success ($89 billion net worth), he has no reason to act puffed up because he won the "ovarian lottery". First, he was born at a time and place (America) where a mind like his commands extraordinary financial rewards! As Read more
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How effective are Facebook Stories ads compared to the general newsfeed and Instagram ads?
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Image Credit: Seattle Times Introduction Dan Shapiro is the founder and CEO of Glowforge. He previously founded Robot Turtles, Sparkbuy (renamed Google Comparison), and PhotoBucket. For this episode of How We Made It In E-Commerce , Shapiro shares interesting moments in his journey as an entrepreneur. Listen to the Podcast or Watch the Video and Discover The specific tactics Dan used to set Read more
After having spent years experimenting to discover the kind of messages, headlines, headers that get real response from real people, I have heard more than enough of the ‘gospel of get.’ What is this ‘good news’ I am referring to? It’s the idea that if you want to get the most response, especially in headlines, you should always focus on what that person is going to get. And focus on it Read more
