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The price you get for a product can vary greatly depending on the context. Don't believe this? Hot dog at a grocery store = $0.62 Hot dog at a gas station = $1.50 Hot dog at a ballpark = $6.00 Most of us are extremely price conscious. We have preset limits we rarely go beyond. You’d never pay $6 per hot dog at the grocery store. Your pack of 8 weenies would be $48, not $4.99. Howev Read more
Summary In this case study we show how we used research-driven CRO (Conversion Rate Optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. The mobile site view on the left labeled ‘before’ is the control ( ‘A’ version) while that on the right labeled ‘after’ is the optimized page (‘B’ version). We Read more
WooCommerce is the leading solution for ecommerce stores with 28% market-share. According to the latest sources, it has been downloaded over 5 million times in 2021 alone. It continues to be a popular choice because it is free, and also easy to use if your site already runs on WordPress.There are also a ton of plugins to help with virtually any kind of ecommerce related task.. One of the tasks you will wa Read more
Everyone who’s ever struggled, or are currently struggling with positioning their brand, would agree that it is not an easy affair. The wrong decision can position your business in front of the wrong audience and ruin your company’s growth and survival chances. As a result, any entrepreneur who wants to have a successful start in the market must understand how to utilize brand positioning concepts to m Read more
