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This week our podcast guest is Shayan Zadeh, the co-founder of the dating site Zoosk (which he sold for $250 million). He is currently the CEO of Dressbarn, the storied women's apparel brand that generated $700 million in revenue at its peak. Shayan and his team acquired Dressbarn in December 2019 with a vision of turning it around as a pure online retailer. Event Time: June 4th, 2020 3PM PST Click Here to Reserve Yo Read more
“I Can Only See the Centre of the Eye of the Fish” Image credit: dadazi.net Dronacharya was an accomplished warrior, and trained his royal students well in the art of archery. One day he decided to test their archery skills. Setting up a painted wooden fish on top of a tall pole, he then installed the pole at the center of a pool of water. He told his students that he wanted them to l Read more
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017. I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
