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Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
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If you have tried advertising on Google, Facebook or Amazon you know it is possible to spend a few hundred or even thousand dollars and get zero sales. eBay offers a feature known as Promoted Listings where you are only charged a fixed commission if and only if you make a sale. eBay is essentially your commission-only sales person. No sales? You pay nothing. It is a way for eBay to differentiate and remain rele Read more
