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What is the conversion rate for the "TV Shopping" on NBC's programs?
Asked 4 months ago 1 answer
What's with the trend on dropping a brand's name from ads? Does it work?
Asked 7 months ago 2 answers
What to do about advertising a low profit margin product?
Asked 7 months ago 1 answer
Has anyone been to the Magic fashion tradeshow in Las Vegas? Was it worth it?
Asked 7 months ago 1 answer
How effective is BombBomb video at generating sales? Is it worth paying for?
Asked 8 months ago 1 answer
What are some examples of ads that reveal how different the world used to be?
Asked 8 months ago 2 answers
Anyone tried BlipBillboards ads? Were they effective?
Asked 8 months ago 2 answers
What are the best tools for spying on competitors? (Ads, keywords and technologies)
Asked 9 months ago 3 answers
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America and helped Schlitz beer Read more
“The headline determines 90% of the success of an ad” -- David Ogilvy Introduction A great headline can outperform a just okay one by up to 18 times (although 2x to 3x is more typical). We’ve seen this over and over again in our A/B testing for clients. Headline writing is the most important landing page optimization skill. The goal of this document is to help you recognize great headlines by showing you sets of head Read more
