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What do you think about Apple offering more info on users to those for pay for its App Store ads?
We all know about the tiff between Apple and Facebook over privacy. Turns out Apple also has an ad business and is offering advertisers more information on users who have elected not to be tracked, if the advertiser pays for Apple's App Store ads. The WSJ reports:
https://www.wsj.com/articles/apples-p...
Under Apple Inc.’s new privacy restrictions, advertisers targeting iPhone users will get more data about ad performance if they buy Apple’s ad space than if they buy through third parties, according to ad-industry executives.
The difference could eventually give Apple’s small but growing ad business an edge over rivals, ad executives and app makers say.
Apple’s latest operating system for iPhones has set off a firestorm in the ad industry and beyond by letting users decide whether to let apps track them for advertising purposes—changes that mean companies may soon have less data about who sees their ads. Apps on Apple’s iOS platform must ask users’ permission to track them for advertising purposes.
https://www.wsj.com/articles/apples-p...
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Open May 06, 2021 - 01:30 PM
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