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Ideas for marketing a new children's toy with a tiny budget?
Answer updated 1 day ago 1 answer
Do celebrity endorsements actually sell more products?
Answer updated 8 days ago 2 answers
This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times. The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Was the Payless ("Palessi") Shoe store campaign for $600 shoes staged?
Answer updated 23 days ago 2 answers
