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CRO (Conversion Rate Optimization)
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When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%. Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not. You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
Image credit: owlcation This is an image of a Belgian Blue cow. It has anywhere from 40% to 100% more meat than a regular cow and 70% less fat . It is an engineered species created by selective breeding over several generations. What can this cow teach us about increasing online sales? Well, 85% of all A/B tests designed to improve sales fail [1] because they do not produce a meaningful, or statistically Read more
Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
What are some ways we can overcome price objections for our product?
Answer updated 2 months ago 4 answers
After having spent years experimenting to discover the kind of messages, headlines, headers that get real response from real people, I have heard more than enough of the ‘gospel of get.’ What is this ‘good news’ I am referring to? It’s the idea that if you want to get the most response, especially in headlines, you should always focus on what that person is going to get. And focus on it Read more
