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CRO (Conversion Rate Optimization)
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Summary In this case study we show how we used research-driven CRO (Conversion Rate Optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. The mobile site view on the left labeled ‘before’ is the control ( ‘A’ version) while that on the right labeled ‘after’ is the optimized page (‘B’ version). We Read more
In this case study Delivra, a marketing automation company wanted to know if adding a privacy guarantee, directly below the sign-up button, would give assurance, increasing sign-ups to their free email marketing guide. Or, conversely, if it would create hesitation, prompting people to question their privacy on the site .Their team tested the two variations of a sign-up form below: Version A : With privacy gu Read more
Background & Testing Goal: When it comes to soliciting charitable donations, there are certain assumed industry “best practices.” One belief is people will donate more if given the freedom to select their own donation amount. A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results. As an experienced testing team WWF, Read more
It was the 1988 auction of Andy Warhol’s collection that launched the market in collectable cookie jars. Image courtesy of www.lifestyleasia.com. Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he hel Read more
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more
