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CRO (Conversion Rate Optimization)
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Is it possible to do A/B testing on Shopify's Checkout Page?
Answer posted 9 months ago 1 answer
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
Excerpted from the book Making Websites Win by Karl Blank. Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get. Examples • Unclear branding waffle : “Music, Read more
Question updated 12 months ago 7 answers
Which has a higher conversion rate: A single long ecommerce checkout form or a multi-step one?
Question updated 1 year ago 1 answer
