Answer
Apr 14, 2022 - 08:46 PM
I believe it is possible. This article (though a little dated) outlines the steps:
https://www.getelevar.com/optimization/how-to-ab-test-shopify-checkout-google-o
ptimize/#:~:text=With%20our%20guide%20on%20installing,test%20your%20own%20check
out%20too.
UPDATE:
I've since heard that Shopify considers Google Optimize to be in violation of their policies so not sure if it is still doable. I just find it hard to believe that a major ecommerce platform would not let you A/B test one of the most important pages.
https://www.getelevar.com/optimization/how-to-ab-test-shopify-checkout-google-o
ptimize/#:~:text=With%20our%20guide%20on%20installing,test%20your%20own%20check
out%20too.
UPDATE:
I've since heard that Shopify considers Google Optimize to be in violation of their policies so not sure if it is still doable. I just find it hard to believe that a major ecommerce platform would not let you A/B test one of the most important pages.
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