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Ecommerce General Q&A
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The modern world has a digital marketplace buzzing louder than a beehive in summer. Here, standing out is about more than just having great products. It's about creating meaningful connections, fostering communities, and surprising customers to elevate their experience with your brand. There are plenty of eCommerce marketing tactics a brand can leverage, from digital marketing to social media and community marketing. Read more
By Ben Cogan I don’t think most people working in DTC understand how badly public DTC companies have performed in the stock market. It’s bad–really bad. Almost no one has been spared. Here’s a rundown of the performance of some representative brands: MC denoted “Market Capitalization” - Allbirds (Footwear). Down 96% from peak. Market cap: $176mm - Blue Apron (F Read more
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