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Ecommerce General
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As Facebook Ads and Google Adwords click costs have risen dramatically, it is more important than ever to get some ‘free’ traffic from search engines if your ecommerce business is to thrive. Although most customer searches begin from Amazon, 35% of customers purchased a product in five days after using Google. People use Google to access information. They want to know they’re makin Read more
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Fritz Lanman is the CEO of ClassPass, one of the fastest growing online fitness startups. ClassPass recently joined the Unicorn Club after getting an valuation of one billion dollars. Lanman is also an angel investor in various successful startups such as Pinterest, Wish, and Square. We talked to him about the creation story of ClassPass, how he became the CEO, and the secrets to investing in companies that end Read more
Davis Smith is the CEO of Cotopaxi , a company that sells a premium line of outdoor gear. Before founding Cotopaxi, a B-corp that has been a subject of a Harvard Business School case study, Smith had founded two other companies: baby.com.br and pooltable.com. We asked him how he went from selling baby products in Brazil and pool tables in the US to founding Cotopaxi, and what being a certified B-Corp means to h Read more
A lot has changed in e-commerce over the last twenty years. In the late 1990s to early 2000s, anyone could open an online store and make money. There was a lack of real competition, and with technology not being as affordable, it was harder for a member of the general public to buy stock to make money. Nowadays, technology is more affordable than ever; anyone can buy anything they want from China, and Amazon is th Read more
