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Facebook Ads
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I run Facebook ads for a living and thus, I have seen the ugly underbelly of many ad accounts. There are many common mistakes I come across that are relatively easy to fix. A lot of people come to me for help with ads when they have only been running their business for a short amount of time and haven’t proven their product. This is by far the biggest issue I see. Most of these people have very low qualit Read more
Should you worry about relevance score when setting the purchase goal?
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Is Facebook more wasteful with higher budgets? $100 a day for 3 days vs. $300 a day for one day?
Question updated 3 months ago 0 answers
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :) Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly. A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
