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Should you worry about relevance score when setting the purchase goal?
Question updated 9 days ago 0 answers
Is Facebook more wasteful with higher budgets? $100 a day for 3 days vs. $300 a day for one day?
Question updated 9 days ago 0 answers
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :) Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly. A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
Question updated 1 month ago 1 answer
For a new store, should I start with a traffic or conversions campaign?
Answer posted 1 month ago 1 answer
