Apr 23, 2022 - 08:12 PM
There’s a lot at play when it comes to attracting high-paying customers. And although IOS14 has done serious damage to E-commerce brands worldwide, there are a few steps you can take to improve the performance of your interior design business.
Let’s take a quick look at some of them.
- Know Your Customers
The first step to attracting quality customers to your business is understanding them. As an entrepreneur, you need to understand who your customers are, their age demographics, gender, financial strength, what they love regarding interior designs, and the brands they love patronizing.
Surveying your target audience and understanding them would help you know if people aren't buying expensive products from your WooCommerce store because they don’t have the money or because they’re not interested in buying expensive interior design furnishings.
The easiest way to understand your target audience is to analyze the people who visit your WooCommerce store and find out what catches their interest. You can also ask your audience on social media to fill out a survey for your business.
- Build Your Business’s Brand Image
Your business stands a greater chance of attracting high-paying clients if it has a solid brand identity. And that’s because customers are drawn to luxury items and wouldn’t mind paying for them if your products are exclusive, high-quality, and can be used as a status signal.
And one way you can show customers your interior design business is a high-end brand is by getting a captivating logo that stands out from your competitors, redesigning your website, and optimizing your WooCommerce store to reflect your brand’s high-end status.
Also, ensure your business has a compelling value proposition. This would help you quickly build a solid reputation for your brand.
- Build Your Email List
One of the best ways to create a more personal connection with your customers is to build your brand’s email list. Building a personalized and engaging experience for your customers via email would improve your brand-customer relationship, give your business a compelling personality, and make it easier to reach your customers directly.
59% of marketers agree that emails are a major source of income for their business. And to get the best result from your email list, ensure you hire an experienced copywriter who’s well versed in the interior design niche. The ideal copywriter should be able to drive sales to your business through emails, whether it’s a cold list or a warm list.
- Gather Solid Reviews and Run Referal Campaigns
Reviews and referrals are two of the critical pillars every business stands on. So don’t hesitate to remind your customers to leave reviews for your business on Google My Business, Yelp, or Trust Pilot.
Getting compelling reviews on your WooCommerce might be the catalyst to convincing well-paying customers to trust your business and make a purchase. But don’t just stop with reviews; you can take it a step further by running a referral campaign.
Referral campaigns incentivize your customers to tell their friends and family about your business. Word of mouth remains one of the best ways to win more high-paying clients because the few high-paying clients you already have would be happy to refer their friends to your business.
Your referral programs will be more effective if your business has an excellent track record of satisfying customers.
- Prioritize Customer Retention
It’s a lot cheaper to retain customers than to attract new ones. Not to mention that repeat customers spend 67% more than first-time customers. So, don’t get so focused on attracting high-paying customers that you neglect the customers you already have.
Plus, focusing on customer retention increases the repeat customers your business would enjoy. And the best way to boost your customer retention is to improve your business’s customer support.
Implementing these five steps we’ve discussed above should help your business capture the attention of the high-end audience. Also, remember that consistency is a trusted key that can help your business unlock its goals and potential. And that’s why we advise entrepreneurs to stick with their brand’s identity, and only pivot when it’s absolutely necessary.