Answer
Jan 27, 2023 - 01:15 PM
The ideal frequency cap for a Facebook ads campaign will depend on a number of factors, including the type of ad you are running, the target audience, and the goals of your campaign. In general, a frequency cap of 3-4 impressions per person per day is considered to be a good starting point. However, you may want to adjust this based on the specific needs of your campaign.
For example, if you are running a campaign with a very targeted audience, you may want to lower the frequency cap to avoid bombarding your audience with too many ads.
On the other hand, if you are running a campaign with a very broad audience, you may want to increase the frequency cap to ensure that your ads are seen by a larger number of people. Ultimately, the best frequency cap for your campaign will depend on your specific goals and the needs of your target audience.
For example, if you are running a campaign with a very targeted audience, you may want to lower the frequency cap to avoid bombarding your audience with too many ads.
On the other hand, if you are running a campaign with a very broad audience, you may want to increase the frequency cap to ensure that your ads are seen by a larger number of people. Ultimately, the best frequency cap for your campaign will depend on your specific goals and the needs of your target audience.
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