Answer
Jan 27, 2023 - 01:15 PM
The ideal frequency cap for a Facebook ads campaign will depend on a number of factors, including the type of ad you are running, the target audience, and the goals of your campaign. In general, a frequency cap of 3-4 impressions per person per day is considered to be a good starting point. However, you may want to adjust this based on the specific needs of your campaign.
For example, if you are running a campaign with a very targeted audience, you may want to lower the frequency cap to avoid bombarding your audience with too many ads.
On the other hand, if you are running a campaign with a very broad audience, you may want to increase the frequency cap to ensure that your ads are seen by a larger number of people. Ultimately, the best frequency cap for your campaign will depend on your specific goals and the needs of your target audience.
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