Aug 12, 2023 - 09:07 PM
Yes, Facebook charges more for video ads than text ads. The average CPM for video ads on Facebook is $10.36, while the average CPM for text ads is $5.76. This is because video ads are more engaging and have a higher chance of being clicked on. In fact, video ads have a 10x higher engagement rate than text ads.
Here are some of the reasons why Facebook charges more for video ads:
- Video ads are more engaging. They can capture the attention of users and keep them watching for longer. This means that advertisers are more likely to get their message across with video ads.
- Video ads are more likely to be clicked on. When users see a video ad, they are more likely to click on it to learn more about the product or service being advertised. This is because video ads provide more information than text ads.
- Video ads are more versatile. They can be used in a variety of placements, including the News Feed, Instagram, and Messenger. This gives advertisers more options to reach their target audience.
If you are looking to get the most out of your Facebook advertising budget, then you should consider using video ads. They are a more effective way to reach your target audience and drive results.