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CRO (Conversion Rate Optimization) Q&A
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D id you know there’s a formula for optimizing your pricing plan and table? The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests. Yet, this formula has never before been stated. That is, until now. Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more
How important is a site's page load time to conversion rate?
Asked 4 years ago 3 answers
