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CRO (Conversion Rate Optimization) Q&A
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D id you know there’s a formula for optimizing your pricing plan and table?
The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests.
Yet, this formula has never before been stated.
That is, until now.
Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
