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CRO (Conversion Rate Optimization) Q&A
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Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
Excerpted from the book Making Websites Win by Karl Blank. Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get. Examples • Unclear branding waffle : “Music, Read more
Summary In this case study we show how we used research-driven CRO (Conversion Rate Optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. The mobile site view on the left labeled ‘before’ is the control ( ‘A’ version) while that on the right labeled ‘after’ is the optimized page (‘B’ version). We Read more
In this case study Delivra, a marketing automation company wanted to know if adding a privacy guarantee, directly below the sign-up button, would give assurance, increasing sign-ups to their free email marketing guide. Or, conversely, if it would create hesitation, prompting people to question their privacy on the site .Their team tested the two variations of a sign-up form below: Version A : With privacy gu Read more
Background & Testing Goal: When it comes to soliciting charitable donations, there are certain assumed industry “best practices.” One belief is people will donate more if given the freedom to select their own donation amount. A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results. As an experienced testing team WWF, Read more
