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CRO (Conversion Rate Optimization) Q&A
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Which has a higher conversion rate. Clothes displayed with or without models?
Answer updated 3 years ago 2 answers
How do we increase trust on our ecommerce site?
Answer updated 3 years ago 1 answer
When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%. Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not. You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
Image credit: owlcation This is an image of a Belgian Blue cow. It has anywhere from 40% to 100% more meat than a regular cow and 70% less fat . It is an engineered species created by selective breeding over several generations. What can this cow teach us about increasing online sales? Well, 85% of all A/B tests designed to improve sales fail [1] because they do not produce a meaningful, or statistically Read more
Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
