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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Whether on paper, Powerpoint or landing page, humans are bad at estimating relative differences in size/magnitude using area. Whenever possible, avoid circles and pie-charts. Use bar graphs instead. This is one of the many useful tips in Storytelling with Data by Cole Nassbaum Knaflic, which I recommend.
The first image is a diagram the Wall Street Journal used to show supply chain disruptions caused by the corona Read more
Image Credit: Entrepreneur.com
E-commerce has been growing rapidly in the past few years, especially due to the global pandemic that forced many people to switch to online shopping. However, even though there are many people now choosing to shop online, it can still be a very competitive environment for many new online stores.
This is exactly why you need to choose a niche and aim to establish yourself in that Read more
Has anyone read Marketing Rebellion? Was it worth it?
Asked 6 years ago 1 answer
