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Advertising General Q&A
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What's with the trend on dropping a brand's name from ads? Does it work?
Asked 7 years ago 2 answers
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
Interesting movie about the two Dassler brothers that founded Adidas and their eventual falling out. "Adidas" is a contraction of Adi Dassler, the younger brother who was the master cobbler and tinkerer. He was the Wozniak to Rudi's Steve Jobs. Rudi (Rudolf) left to found Puma, his nickname, for his predatory reputation with the ladies. He even once slept with his brother’s wife!
Like Jobs, Rudi was a nat Read more
Anyone tried BlipBillboards ads? Were they effective?
Asked 7 years ago 2 answers
How effective is BombBomb video at generating sales? Is it worth paying for?
Asked 7 years ago 1 answer
