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Interesting movie about the two Dassler brothers that founded Adidas and their eventual falling out. "Adidas" is a contraction of Adi Dassler, the younger brother who was the master cobbler and tinkerer. He was the Wozniak to Rudi's Steve Jobs. Rudi (Rudolf) left to found Puma, his nickname, for his predatory reputation with the ladies. He even once slept with his brother’s wife!
Like Jobs, Rudi was a nat Read more
“The headline determines 90% of the success of an ad” -- David Ogilvy Introduction A great headline can outperform a just okay one by up to 18 times (although 2x to 3x is more typical). We’ve seen this over and over again in our A/B testing for clients. Headline writing is the most important landing page optimization skill. The goal of this document is to help you recognize great headlines by showing you sets of head Read more
Anyone tried BlipBillboards ads? Were they effective?
Asked 6 years ago 2 answers
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
Has anyone been to the Magic fashion tradeshow in Las Vegas? Was it worth it?
Asked 6 years ago 1 answer
