Nov 04, 2019 - 11:11 AM
Modern consumers have an “all-screen” mentality -- they crave a cohesive experience between multiple devices. Many already interact with shoppable posts on Instagram and Facebook. And NBC boasts its conversion rate -- the number of website visitors who make a purchase -- is 30% higher than that of traditional e-commerce sites.
But maybe it will eventually become too much and annoy people as the Hustle adds:
Marketers have been trying to tap into TV’s potential for direct sales since at least 1944, when Macy’s introduced Macy’s Teleshopping. The concept has since re-emerged several times -- and it’s always tanked. Analysts say the reason is simple: People just want to veg out when they tune in.