Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle and ma Read more
In an era of tech startups, angel investors, venture capital funds and unicorn hunting, an often-overlooked avenue for entrepreneurs to create successful businesses with great long-term potential is to discover viable Red Ocean business opportunities within established markets. Generally, there are two ways that entrepreneurs can create a successful business by meeting a market’s unmet needs – Blue Read more