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Image credit: articlelist.com This is the second in our How We Made It in Ecommerce series. Sahil Lavingia is the founder of Gumroad, an ecommerce platform that allows creators to monetize their wares. T o date Gumroad has paid out more than $180 million to creators. Click here to listen to the podcast Our first interview was with Trina Felber, the founder of Primal Life Organics . Our next will be wit Read more
Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle and ma Read more
What is more important for a startup, marketing or branding?
Asked 7 years ago 3 answers
