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Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017. I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
Can I use Facebook to Find People From a Specific Country But Now Living in another country?
Answer updated 1 month ago 1 answer
A recent client situation reminded of the following scene from the movie The Last King of Scotland . Shortly after assuming power in Uganda in 1971, Idi Amin expelled all the Indians, claiming they were "leeches" who milked the cow but did not feed it (Uganda's economy was controlled by Indian traders, descendants of the "Coolies" who moved to East Africa to build the railway for the British). The economy qu Read more
Do countdown timers increase sales?
Answer updated 1 month ago 2 answers
Which has a higher conversion rate: A single long ecommerce checkout form or a multi-step one?
Answer updated 1 month ago 1 answer
