Answer
Sep 01, 2021 - 11:07 AM
Legally you are fine if the term has not been trademarked in the country/market you are targeting.
But the main issue you will run into is potential backlash against “cultural appropriation”. It is the reason why the Washington Redskins had to change their name and Trader Joe’s faced outrage:
The actor Michael B Jordan also faced similar outrage when he launched his new drink. The Caribbean community felt it was crass commercialization of one of their cultural terms:
If you would like to learn more about this topic, the Philosopher Kwame Antony Appiah wrote a book about it that was excerpted the the Wall Street Journal here.
But the main issue you will run into is potential backlash against “cultural appropriation”. It is the reason why the Washington Redskins had to change their name and Trader Joe’s faced outrage:
The actor Michael B Jordan also faced similar outrage when he launched his new drink. The Caribbean community felt it was crass commercialization of one of their cultural terms:
If you would like to learn more about this topic, the Philosopher Kwame Antony Appiah wrote a book about it that was excerpted the the Wall Street Journal here.
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