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Trajectory: Startup is a book by Dave Parker , a serial entrepreneur and tech investor. Dave previously headed Startup America (now part of UP Global) and Founder Institute Seattle (where I originally met him). He is also a Techstars mentor and board member of several companies with successful exits. It is perhaps the most practical guide I’ve come across for someone who has an idea and would like to foun Read more
Recently, a retail store owner asked me the following question: What tips can you offer to a retail store not yet quite ready for ecommerce? We realize we eventually need to embrace ecommerce. We have a few local stores and a WordPress website and will eventually try to sell online. For now, we are first trying to digitize our operations as bridge to full ecommerce. As it is a common situation for 'old economy' mom a Read more
I run Facebook ads for a living and thus, I have seen the ugly underbelly of many ad accounts. There are many common mistakes I come across that are relatively easy to fix. A lot of people come to me for help with ads when they have only been running their business for a short amount of time and haven’t proven their product. This is by far the biggest issue I see. Most of these people have very low qualit Read more
Image Credit: Shift4Shop.com So you’ve finally decided to launch a WooCommerce store? That’s great! As you plan your site launch, don’t forget to plan your marketing. Most sites fail because they fail to attract enough customers. And many seasoned ecommerce entrepreneurs will tell you that they wished they had invested more in marketing early on. If you have a compelling offer or p Read more
Can someone point me to some lesser-known direct-to-consumer case studies?
Answer updated 2 months ago 1 answer
