About This Q&A
Ask a question and get answers from topic experts
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”. Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing. His best-seller campaigns for brands can be largely attributed to this background. Read more
How does Walmart's new fulfillment service (Deliverr) compare to Amazon's FBA?
Asked 1 month ago 2 answers
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal. Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link]. You can tell who understands direct-response marketing and is likely making money, vs. those Read more
Asked 1 month ago 4 answers
Has anyone used Video Jaguar for Social Media automation? What was your experience
Asked 1 month ago 1 answer
An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has bee Read more
