Jul 20, 2016 - 03:18 PM
Make sure the first paragraph includes all of the most important information a reporter will need for a story – like the who, what, where, when and why. The following paragraphs are meant for support, more details and color. If you’ve got a customer, partner or independent third partner to validate your news, get a quote from them in the press release. If there’s another big brand involved in the news (partner, customer, etc.), utilize them high up in the release for “eye candy” to grab a reporter’s attention.