Answer
Jul 20, 2016 - 03:38 PM
This question will almost always eventually need to be tested to ensure its success. What others have found by and large is that as long as the two CTA’s are distinctly different from one another then it can be an opportunity for users to self-segments themselves on your site.
For example, one CTA may say “Speak to an expert for a custom quote,” while another (distinctly different) CTA may say “download a PDF for general questions.” These two very different CTA’s would enable the more seriously motivated users to continue to a sales team, while the less motivated users will be able to access the information they are looking for to eventually guide them further along the process.
For example, one CTA may say “Speak to an expert for a custom quote,” while another (distinctly different) CTA may say “download a PDF for general questions.” These two very different CTA’s would enable the more seriously motivated users to continue to a sales team, while the less motivated users will be able to access the information they are looking for to eventually guide them further along the process.
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