Answer
Nov 02, 2016 - 08:54 AM
Business owners and decision makers are simply people who behave just like consumers. This means that they are certainly spending time on Facebook. Because of Facebook’s advanced and specific targeting, you can reach a B2B audience on Facebook with relative ease.
Facebook users are looking to consume content on topics they are personally interested in, which gives B2B advertisers a perfectly platform to get their message across. You can target Facebook users specifically on their occupation, which all but takes care of the targeting aspect. From there you need to test multiple ads driving to content that this audience would be interested in.
For example, doctors may be interested in an article on how to better organize appointments. You could specifically target Doctors with Facebook ads, and link them to a page that teases a whitepaper on appointment organization. The page would include a lead form that allows them to access the rest of the whitepaper.
It is important to note that the visual aspect of Facebook advertising is by far the most important. This rings true for a B2B audience just as much as B2C, so make sure to test multiple images/videos and optimize to the best performing.
Facebook users are looking to consume content on topics they are personally interested in, which gives B2B advertisers a perfectly platform to get their message across. You can target Facebook users specifically on their occupation, which all but takes care of the targeting aspect. From there you need to test multiple ads driving to content that this audience would be interested in.
For example, doctors may be interested in an article on how to better organize appointments. You could specifically target Doctors with Facebook ads, and link them to a page that teases a whitepaper on appointment organization. The page would include a lead form that allows them to access the rest of the whitepaper.
It is important to note that the visual aspect of Facebook advertising is by far the most important. This rings true for a B2B audience just as much as B2C, so make sure to test multiple images/videos and optimize to the best performing.
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