Answer
Nov 16, 2016 - 02:04 PM
According to Stripe you can expect anywhere from 50% to 2.5x increase in conversion rate by offering Apple Pay. If a good chunk of your traffic is iOS then it is definitely worth it. See the links below:
Here are some articles that talk about the kinds of gains that various online stores/apps have seen:
https://www.realexpayments.com/blog/realex-payments-launch-apple-pay-within-app
s/
http://www.forbes.com/sites/briansolomon/2015/01/22/forget-stores-apple-pay-is-
already-taking-over-mobile-shopping/#5c9e4345b56f
https://stripe.com/apple-pay (stripe claims some apps have experienced 2.5x conversion rate gain).
These links seem to refer to only mobile apps. I’ll do some more digging to find out if one can expect the same for a website using a mobile device (vs. a native app).
Here are some articles that talk about the kinds of gains that various online stores/apps have seen:
https://www.realexpayments.com/blog/realex-payments-launch-apple-pay-within-app
s/
http://www.forbes.com/sites/briansolomon/2015/01/22/forget-stores-apple-pay-is-
already-taking-over-mobile-shopping/#5c9e4345b56f
https://stripe.com/apple-pay (stripe claims some apps have experienced 2.5x conversion rate gain).
These links seem to refer to only mobile apps. I’ll do some more digging to find out if one can expect the same for a website using a mobile device (vs. a native app).
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