Apr 21, 2017 - 09:46 AM
Apologies for going slightly off topic here but if your goal is both leads and clicks to the website then why not take them through to a landing page? You'll get about the same cost per lead anyway.
Apr 21, 2017 - 09:48 AM
Well, if I take them to a landing page, the conversion rate is very low. Keeping them within the Facebook environment seems to increase conversion rates quite a bit.