Answer
May 09, 2017 - 03:21 PM
A conversion window is the length of time between someone clicking or viewing your ad and completing a valuable action you've defined as a conversion event. The Window you choose lets us know what type and how many days worth of conversion data to use when determining who should see your ad.
A simple mathematical approach is to check your ad reports and see how many conversions happen within 1 day and how many happen within 7 days of people clicking your ad. Divide the first number by the second. If it comes out to 0.7 or less we recommend using the 7 day window.
A simple mathematical approach is to check your ad reports and see how many conversions happen within 1 day and how many happen within 7 days of people clicking your ad. Divide the first number by the second. If it comes out to 0.7 or less we recommend using the 7 day window.
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