Answers
Jul 30, 2018 - 11:55 AM
Personally I don't like it! While it is nice to be able to see what competitors are doing, I don't want people copying campaigns we've spent months and lots of cash optimizing. I am not sure what Zuckerberg was smoking when introducing this feature. It seems counter to the general philosophy the company has taken since the Cambridge Analytica debacle!
Jul 30, 2018 - 06:32 PM
There is definitely no way to opt out of the product and I don't really see it as much of a negative in terms of any impacts on business.
One potential issue could arise for companies that use discriminatory pricing strategies, where users could look at the archive and see multiple price points for the same product, but I believe regular users will RARELY use this feature.
In terms of spying on competitors, there are already tons of products out there for this that are very easy to come by, such as AdEspresso and AdLeap.
I also disagree with the idea that it run's counter to Facebook's recent philosophy and decisions. Facebook has been greatly focusing on Advertising transparency. While all of their decisions have not been perfect, their philosophy has been fairly consistent.
In my opinion you should be regularly running new creative and testing to the point that it doesn't matter what your competitors see. Most of the the efficiency on Facebook comes from targeting, adapting, and innovation. What works for one company may not work for others and you should focus on what you can do to improve your own business and not what your competitors creative looks like.
One potential issue could arise for companies that use discriminatory pricing strategies, where users could look at the archive and see multiple price points for the same product, but I believe regular users will RARELY use this feature.
In terms of spying on competitors, there are already tons of products out there for this that are very easy to come by, such as AdEspresso and AdLeap.
I also disagree with the idea that it run's counter to Facebook's recent philosophy and decisions. Facebook has been greatly focusing on Advertising transparency. While all of their decisions have not been perfect, their philosophy has been fairly consistent.
In my opinion you should be regularly running new creative and testing to the point that it doesn't matter what your competitors see. Most of the the efficiency on Facebook comes from targeting, adapting, and innovation. What works for one company may not work for others and you should focus on what you can do to improve your own business and not what your competitors creative looks like.
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