Sep 06, 2018 - 01:42 AM
Here is a Google Analytics snapshot of our actual traffic. This is the most reliable data you'll find:
You can see that our traffic doubled in the last 6 months.
SimilarWeb vs Google Analytics
Here you can see a pretty similar trend, but the absolute numbers are not really correct.
Even if I look at our "sessions" instead of "users" SimilarWeb seems to overshoot us by 20-30%.
However, I would argue the trends are more important. SimilarWeb is spot on for trends.
It basically mirrors our true analytics data, so I presume however they're getting this data is pretty reliable.
This similarweb query was also free. I'm sure they charge after a certain number of uses, but I was able to pull this data without paying anything or signing up for anything.
Alexa vs Google Analytics Alexa was far less helpful, and they put the traffic estimates behind a paywall.
They do show trends for alexa ranking.
However, "Alexa ranking" is pretty useless for measuring how good a website may be. This is because it's too disconnected from any useful numbers (users, sessions, transactions, engagement, etc.).
Alexa ranking is also very easy to manipulate, most of the Fiverr gigs that claim to inflate your alexa ranking actually do so effectively. But alexa ranking isn't going to increase your revenue so I would ignore it.
Alexa vs SimilarWeb
In conclusion, SimilarWeb is better than Alexa in every way but brand recognition. Alexa built a brand around the "Alexa Ranking", but not much else. SimilarWeb is the best way to get quick competitor intelligence at a big picture level.
Sep 06, 2018 - 04:53 PM
In 2007 Alexa has been critiqued for\naccuracy issues. Alexa used to primarily get its data via the Alexa toolbar\ninstalled on web browsers. Since 2008 Alexa improved accuracy of data by using\na combination of 25,000 different browser extensions.
Considering that both Alexa and SimilarWeb provide estimates\nthey are best used for studying trends rather than understand real traffic\nnumbers.
Taking a look at the data, SimilarWeb says that:
“We leverage hundreds of sources\nwhich we categorize into 4 distinct groups:
\n\n1. Global Panel Data from hundreds of\nmillions of desktop/mobile devices
\n\n2. Global ISP Data from partners with\nmillions of subscribers
\n\n3. Public Data Sources from over a\nbillion sites and app pages every month
\n\n4. Direct Measurement Data from\nhundreds of thousands of sites and apps”
From this it appears that Similar Web\nhas more diverse data.
Several sources\nI’ve found looked at their website data and concluded that Alexa has been\ninaccurate.
Recently Seperia, a digital marketing company compared both\nAlexa and SimilarWeb. They found SimilarWeb to be more accurate, detailed and especially\nfound the additional metrics particularly useful compared to Alexa. Interestingly,\nAlexa was accurate for websites that had greater than 60,000-70,000 visitors\nper month but didn’t have insights for websites having less than that amount of\ntraffic; meanwhile SimilarWeb had full information regardless of amount of\ntraffic per month.
SimilarWeb also allows to see data between 1 and 12 months while\nAlexa shows 3 months of data.
For details here is the article:
As mentioned, SimilarWeb has many more features than Alexa and\nSeperia says they outshine Alexa.
Both Alexa and SimilarWeb are useful tools for studying\ntrends. For accuracy purposes SimilarWeb has been mentioned to be more reliable and especially useful with the extra features SimilarWeb offers.
Oct 25, 2019 - 01:26 AM
My monthly unique page views is 100k. My alexa rank is 67k but the similarweb rank is 400k.
I mean how can it be possible? My website is CodeSpeedy